Strategic Enrollment Management (SEM) Hub

Welcome to Randolph Community College’s Strategic Enrollment Management (SEM) Hub — your central resource for understanding how we recruit, retain, and support students on their path to success. At RCC, SEM is more than just enrollment numbers — it’s a comprehensive, student-centered approach that aligns academic programs, student services, and community partnerships to meet the evolving needs of our students and workforce. This webpage serves as a guide for faculty, staff, students, and external partners to engage with our SEM initiatives, explore data-driven strategies, and contribute to a thriving learning environment. By focusing on access, persistence, and completion, SEM ensures that RCC remains a gateway to opportunity for all learners.

 

Randolph Community College is dedicated to developing and implementing a comprehensive Strategic Enrollment Management (SEM) plan that aligns with our mission and institutional goals. Our approach is designed to increase student access and success by leveraging data-driven strategies, environmental scanning, and market opportunity analysis.

Through SEM, we aim to create a seamless student experience — from recruitment to graduation — while strengthening partnerships, optimizing resources, and adapting to the evolving needs of our students and community. Explore how our strategic initiatives support enrollment growth, student retention, and workforce readiness.

Rebekah Kingston, Director of Student Success
Rose McDaniel, Dean-Technology, Design, and Public Safety
Isai Robledo, Dean-Workforce
Grey Lane, Dean-Arts, Sciences, and Education
Amanda Byrd, Dean-Transportation and Skilled Trades
Melinda Eudy, AVP-Learning and Workforce Development
Hillary Pritchard, Director, Enrollment Management (Registrar)
Megan Crotty, Assistant Director, Communications
Tina Dixon, Dean-Health Sciences
Stacy Schmitt, Institutional Research Analyst
Joel Trogdon, Director, Financial Aid and Engagement
Adrianne Phillips, Director, Institutional Effectiveness
Misty West, Associate Dean, Educational Partnerships and Pathways
Daniel Villanueva, Enrollment Management Consultant

 

The Strategic Enrollment Management (SEM) Plan at Randolph Community College was developed through a structured six-phase process to ensure a data-driven and student-centered approach.

  1. Assessment & Preparation (October 2024) – This initial phase focused on evaluating current enrollment trends, institutional capacity, and readiness for a comprehensive SEM strategy. Key stakeholders were engaged to establish a foundation for planning.
  2. S.W.O.T. Analysis & Data Collection (November 2024) – A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was conducted alongside extensive data collection, providing insights into student demographics, retention patterns, and institutional performance.
  3. Environmental Scan & Market Assessment (November 2024) – This phase analyzed external factors, including local workforce needs, demographic shifts, and competitor benchmarking, to identify opportunities for program growth and student outreach.
  4. Strategy & Goal Development (January 2025) – Using the collected data, strategic priorities and enrollment goals were established, aligning with the college’s mission. Key initiatives were identified to enhance recruitment, retention, and student success.
  5. Implementation & Continuation (April 2025 and beyond) – The final phase will focus on executing the SEM strategies, monitoring progress through key performance indicators, and continuously refining initiatives to adapt to evolving student and institutional needs.

This structured approach ensures that Randolph Community College remains proactive in enrollment management, committed to student success, and responsive to market demands.

Randolph Community College’s Strategic Enrollment Management (SEM) plan is built on six key focus areas designed to enhance student access, engagement, and success:

  • Recruitment and Engagement – Expanding outreach efforts through high school partnerships, community events, and targeted initiatives to attract a diverse student population.
  • Marketing and Communication – Strengthening RCC’s brand visibility and digital presence to effectively communicate academic opportunities and career pathways.
  • Student Access and Success – Enhancing support services such as early alert systems, academic advising, and retention initiatives to improve student persistence and graduation rates.
  • Academic and Workforce Offerings – Aligning programs with industry needs, expanding flexible course formats, and creating new short-term certifications for workforce readiness.
  • Affordability – Increasing financial aid access, scholarship opportunities, and financial literacy resources to reduce barriers to higher education.
  • Student Experience – Enriching campus life by improving student spaces, extracurricular activities, and leadership opportunities to foster a sense of belonging and engagement.

These focus areas ensure that RCC remains committed to providing a high-quality, student-centered learning experience that prepares individuals for academic success and career advancement.

 

The development of Randolph Community College’s Strategic Enrollment Management (SEM) Plan was a collaborative effort, incorporating insights and expertise from dedicated sub-committees. These sub-committees played a vital role in shaping the plan by analyzing data, identifying challenges, and recommending strategies to improve student access, enrollment, and success. Each group focused on a key area of enrollment management, ensuring a comprehensive and data-driven approach to meeting institutional goals.

  • Registration Sub-Committee
    • Focus: Streamlining the registration process to enhance student access and enrollment efficiency.
  • Partnership Sub-Committee
    • Focus: Strengthening relationships with high schools, community organizations, and workforce partners to create clear student pathways.
  • Communications Sub-Committee
    • Focus: Enhancing marketing and student outreach to improve enrollment, retention, and engagement.
  • Data Sub-Committee
    • Focus: Ensuring accurate, data-driven decision-making in enrollment management.
  • Analysis and Strategy Sub-Committee
    • Focus: Translating research, data, and feedback into actionable strategies for enrollment growth and student success.

A Unified Effort for Enrollment Success

The collective efforts of these sub-committees ensured that RCC’s SEM plan was comprehensive, evidence-based, and student-focused. By leveraging the expertise of faculty, staff, and external partners, RCC is well-positioned to enhance enrollment, strengthen student support systems, and improve overall student outcomes. This collaborative process ensures that the college remains responsive to the needs of its students and community while fostering long-term institutional growth.